Rooted Aspen
When values stop showing up in daily work, culture begins to drift.
Rooted Aspen partners with mission-driven organizations to realign values, behavior, and systems so culture becomes something people can actually live.
Align. Empower. Impact.
The Problem We See
Most mission-driven organizations don’t struggle because people don’t care.
They struggle because the systems meant to support their values quietly drift out of alignment.
When This Happens:
Leaders make inconsistent decisions
Expectations feel unclear or uneven
Burnout increases
Accountability weakens
Culture becomes something people talk about, not something they experience.
This isn’t a people problem. It’s a systems problem.
Our Work
Rooted Aspen helps organizations close the gap between what they say they value and what people experience every day.
What We Do
Using a behavioral and systems-based approach, we help leaders:
Clarify the values that matter most
Define what those values look like in action
Align structures, routines, and decision-making to reinforce them
The result is a culture that holds, even as organizations grow and change.
Who We Work With
We partner with mission-driven organizations that:
Care deeply about their people and purpose
Are growing, changing, or navigating complexity
Sense misalignment but aren’t sure where it’s coming from
Want culture to be supported by systems, not dependent on personalities
If this sounds familiar, you’re not alone. And you’re not stuck.
How We Work
Our work follows a clear arc:
Rooted Culture: Establishing shared clarity by translating values into behaviors and aligning the systems that sustain them.
Rooted Leadership: Building leaders’ capacity to carry culture forward through everyday decisions, conversations, and accountability.
Rooted Facilitation: Creating alignment in critical moments when clarity, trust, and direction matter most.
Most organizations begin with Rooted Culture, then layer leadership development and facilitation as needed.
About Rooted Aspen
Rooted Aspen was founded by Dr. Shanun Kunnavatana, a behavioral scientist and executive leader with over two decades of experience supporting mission-driven organizations.
Her work is grounded in a simple truth: Culture lives in behavior, behavior is shaped by systems, and sustainable change happens when all three are aligned.
Rooted Aspen strives to help organizations find a better way forward—one where alignment is not aspirational, but operational.
When values, behaviors, and systems work together, culture becomes something people can rely on. Decisions are clearer. Trust grows. Accountability is shared rather than enforced.
This work is not about asking people to care more or try harder.
It’s about designing systems that support the culture you intend to build.
This is the work Rooted Aspen exists to support.
Ready to Strengthen Your Roots?
Let’s start with a conversation about where alignment is breaking down and what it would take to restore it.